Week 4 – Shelter Box


Developing our idea for the advert, we imagined Shelter box being a character in a spy themed adventure, as we felt a lot of charity adverts we researched seemed to tug at the heartstrings too much, and with the brief being targeted towards children we thought a more light-hearted approach would be more effective and digestible for the age group.

I feel I had quite a lot of influence in establishing the style of the advert, as we all agreed that we liked the current assets shelter box had on their website and wanted to keep the style minimal and to reflect shelter box’s already established style. From the research on art styles we had done as a group I thought that the styles could be integrated into a more paper-like/ stop motion look to give it a more interesting look, so I did a lot of visual research into paper art which we all liked the look of.

To get my idea across I went and brought several pages of different coloured card from HobbyCraft, and using shelter box’s colour mood board from their website I got as many colours that matched it as possible. Regarding the texture, I originally wanted to get sugar paper, but of the different cards they had available I tried taking pictures of the textures with my phone and decided to go for a more fine card as the texture still came across in the photos as nice and subtle, which I felt suited the more stylised minimalist look we were going for.


It was a challenge figuring out how this art style/ effect could be achieved within an animation, as we are all mostly used to TVPaint and looked how this could be done. However, the paper style couldn’t really be achieved in TVPaint, but I did find some simple looking tutorials for after effects showing that it could be done, and we found it to be the best solution to do it in this program, which most the team members including me didn’t know very well.

After effects tutorial:
Shaping / animation/ shadows







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